College Delly and Paul’s Deli came to us in search of a stronger presence in the community in order to grow their business. We suggested a new restaurant website design for both locations as their existing sites were static and hadn’t been updated in years.
We first approached the project from a strategy angle, identifying ways to incorporate email list growth and customer walk-ins. To do this,we integrated a premium WordPress plugin that allows for an offer form to be completed with an automatic email response with a coupon being sent to the respondent.
Next, we aimed to design their website with rich graphics and high-quality food photography in order to create desire in anyone who happened upon the site. In addition, we worked to integrate trust factors by including rotating reviews in the sidebars and on a separate page. Having earned the Certificate of Excellence from TripAdvisor, we integrated the authorized badge and the ability for customer to submit new reviews to TripAdvisor.
Wanting to integrate menus for regular dining, Sunday brunch, and catering and boxed lunches, we designed an accordion style menu for each area of both websites. The menu design resulted in new catering inquiries within a month of the new websites being launched.
Both restaurant website designs built on the WordPress platform using a completely responsive website design that allows their site to adapt to all devices. Since launching their new websites, they added new contacts to their email list on a daily basis, have increased their placement in search results and have generated more traffic to their sites than ever before.