Feeling as if their marketing was lacking a professional visual appeal, the Morrison Migraine Center was looking to revamp their entire image, starting with a new brand identity. Unsure as to exactly what they wanted, they came to Proximo Marketing Strategies looking for guidance and creative input. While previously dominated by various shades of green and yellow and a rather complex logo design, we recommended a color change as well as a much simpler logo.
After analyzing their target market and completing research on how color is perceived and how it influences decisions within their target market, we opted for a subtle orange accompanied by a soft grey for their new brand identity. We also were seeking a way to tie their new brand identity to their service, migraine relief. The new broken head symbol used achieves simplicity and relevance and also incorporates the letter M to marry it to their brand.
The end result was the creative that drove the design of the rest of their marketing pieces including their website, animated video, eBook and digital ads, all of which Proximo was responsible for producing. With a more professional image that is fueled by strategy, the Morrison Migraine Center is now able to more effectively communicate information about migraines as well as the services they offer through a variety of multimedia approaches.