Secrets of Facebook Reactions

Courtney BuzzellBlogging, Brand Marketing, Business Development, Creative Strategy, In The Media, Mobile Marketing, News, Social Media, Uncategorized

Showing a little love goes a little further than before. In February 2016, the social networking site launched its emoji reaction feature, as an alternative to the iconic “like” button. Users can now choose from “Like”, “Love”, “Sad”, “Angry”, and “Wow” reactions. But for businesses, this means more than just cute face below their posts. Because of the algorithm changes … Read More

Status Update on Your Facebook Business Page: Nonexistent, Present, or Alive?

Courtney BuzzellSocial Media

Every business must evaluate, refresh, and develop  plans for improvement. When was the last time you did this for your Facebook business page? Having a page that simply exists for the sake of saying that you “Do social media” is not going to benefit your business. Here is a five-step plan to help you effectively utilize your Facebook business page. Establish … Read More

Content is King, So Put Yours Through the CRAP Meter Before You Publish

Proximo MarketingMarketing Strategy, Social Media

It’s too easy to fill social channels and email newsletters with what we like to call “crap” or Content Rarely Accommodating Pleasure. In other words, useless information that seldom adds value to the lives of your audience. Why would anyone take the time to publish crap online? The answer is simple, when “content is king” the need to publish content … Read More

The Unmistakable Link Between LinkedIn & Your Search Engine Rankings

Proximo MarketingM21, Search Engine Optimization, Social MediaLeave a Comment

If it’s ever dawned on you that your website showing up high in search results is important for your business, you may be familiar with the term “search engine optimization,” or SEO. Perhaps you’ve even hired someone to help you boost your search engine rankings. If you have, you’re likely a few steps ahead of your competition. If you’re not … Read More

30 Ideas to Help You Become a Blogging Ninja

Proximo MarketingBlogging, Email Marketing, Marketing Integration, Search Engine Advertising, Search Engine Optimization, Social MediaLeave a Comment

Why Some People Hate Blogging If you haven’t heard us talk about the Marketing Wheel of Success, you may not realize how important blogging is to your overall marketing strategy. When I talk to most of my clients, I get sighs and grumbles when I talk about blogging. It requires time, decent writing skills and rigorous editing, not to mention … Read More

How to Use LinkedIn for Networking Success

Proximo MarketingSocial MediaLeave a Comment

I’ll be the first to admit that finding time to do social media is a challenge. I try hard to be consistent with what I engage in, but it’s not always easy. Sometimes I get behind or forget to stick to my schedule, but I always get back into it because I have decided that it’s important for my professional … Read More

How Facebook News Feed Changes Affect Your Business

Proximo MarketingSocial MediaLeave a Comment

Yesterday Facebook announced changes to the News Feed that have already begun to be introduced to users. Facebook will slowly roll out these changes for web users, followed by similar changes for mobile users. So what do the Facebook News Feed changes hope to accomplish? Facebook has realized that its user base isn’t spending as much time on Facebook as … Read More