Developing the Healthcare Industry through Facebook

Proximo MarketingUncategorized

As marketers, we know Facebook is a major platform for advertising that is focused on developing brand awareness and interacting directly with consumers. But there is more to it for businesses that fall outside of retail, food-service, and home-improvement service sectors. Just like these businesses, those in healthcare can use the digital space to acquire customers and build relationships with … Read More

Cross Promotion Is The Key

Proximo MarketingUncategorized

As we all know contests are great for social media. They are the perfect way to get more page likes, post interactions, and reviews. But to really see the biggest bang for your buck, put your contest on steroids by joining forces with strategic partners and rolling out a cross promotional contest! People these days are extremely busy, so incentivizing them … Read More

Do We Really Need A Business Facebook Page?

Proximo MarketingUncategorized

As we all know Facebook has a huge following, but do you know just HOW huge? Facebook has nearly 1.6 billion active users, so it’s pretty dang likely that your target audience is on there too. Because of the number of people using the platform, and to ensure a good user experience, Facebook created an algorithm to help users regularly … Read More

Don’t Sleep on SEO

Courtney BuzzellUncategorized

Many business owners and marketing directors have an overwhelming understanding of SEO (Search Engine Optimization). They have a constant desire to learn more and more about Google algorithm updates and the latest tools….. said no-one ever. Hold on. At this point, some of you might be thinking; “What the heck is Search Engine Optimization?” If this is you, take a … Read More

From a Millennial to You, Take the Risk

Courtney BuzzellUncategorized

When people say words like new or change, Baby Boomers and Gen X-ers will run the other way. New is scary, new means risk, new means “oh hell no”. For Millennials, new, change, and risk mean “let’s do this!” Growing up with continuous developments in the technology world and in the way we communicate, we have become adept to change. … Read More

Video Marketing: Facts You Need To Know

Courtney BuzzellUncategorized

The first video to go viral was in 1995. Since then, video has grown as a marketing medium that consistently produces results for steadily growing companies. Video services developed in the mid-2000’s and have continued to rise to the challenges of new demands. For example, Facebook launched in 2007 and was video-capable. In 2016, they launched their live video feature … Read More

Secrets of Facebook Reactions

Courtney BuzzellBlogging, Brand Marketing, Business Development, Creative Strategy, In The Media, Mobile Marketing, News, Social Media, Uncategorized

Showing a little love goes a little further than before. In February 2016, the social networking site launched its emoji reaction feature, as an alternative to the iconic “like” button. Users can now choose from “Like”, “Love”, “Sad”, “Angry”, and “Wow” reactions. But for businesses, this means more than just cute face below their posts. Because of the algorithm changes … Read More

Inside Business – Courtney’s Women of Excellence Nomination

Courtney BuzzellIn The Media

At work Courtney Buzzell is the owner of Proximo Marketing Strategies, a full-service marketing firm based out of Yorktown and serving clients all across the country. She also works as adjunct faculty member at Thomas Nelson Community College, educating students on best practices for marketing in the 21st century. Home and family She is the proud parent of a spunky … Read More

Inside Business – Courtney’s Top 40 Under 40 Nomination

Courtney BuzzellIn The Media

At work: I am a partner and marketing consultant at Proximo Marketing Strategies, where my main area of focus is business in-house marketing strategies and communications, as well as developing cooperative marketing efforts and quality customer service. I also oversee the social media department and head up my firm’s keynote presentations. Home and family: I am the proud parent of … Read More

Inside Business – CreateAthon offers select nonprofits a 24-hour marketing blitz

Courtney BuzzellIn The Media

Proximo Marketing Strategies of Yorktown is again participating in CreateAthon, a 24-hour national and local blitz to provide creative marketing services to nonprofit organizations. The best part of that: It’s on a pro bono basis. Proximo, a digital marketing agency founded in 2012 by Courtney Buzzell, recently relocated from Williamsburg to Yorktown. This is the fourth consecutive year the company … Read More