Secrets of Facebook Reactions

Jessi DiPetteBlogging, Brand Marketing, Business Development, Creative Strategy, In The Media, Mobile Marketing, News, Social Media, Uncategorized

Showing a little love goes a little further than before. In February 2016, the social networking site launched its emoji reaction feature, as an alternative to the iconic “like” button. Users can now choose from “Like”, “Love”, “Sad”, “Angry”, and “Wow” reactions. But for businesses, this means more than just cute face below their posts. Because of the algorithm changes … Read More

Starbucks’ New Brand Campaign Pulls at Heartstrings

Proximo MarketingBrand Marketing, Integrated Advertising0 Comments

Starbucks launched a new brand campaign on Monday called “Meet Me at Starbucks” and it has all of the elements of an instant success. The campaign idea, originally a product of agency BBDO, was intended to show that Starbucks is about more than just coffee – it’s about the relationships that are affected by the meetings that happen there. Looking … Read More